Digital Reality
There’s so much to talk about digital platforms and how they continue to influence lives of consumers. Today, I’m going to write about a few topics that you're familiar with such as fake followers, privacy, security and fake news. Fake Followers Although social media influencers are relatively new in the advertising world, their rising popularity for brands are undeniable. However, over the past recent years, their credibility is being scrutinized due to the explosion of fake followers being sold and bought online. These fake followers do not only impact the reputation of the brand being advertised by the influencer, it also has a significant effect on the brand’s loyal consumers and may potentially ruin the reliability of the influencer him or herself. According to American Express, fake followers are designed to create a false impression about the popularity and authority of the brand (in this case the influencer). Without a doubt this will eventually impact followers...
